Since 2007, we have been developing skincare products rich in Dead Sea minerals, plant extracts, vitamins and aromatic oils – for a healthy, relaxed and radiant appearance.

Since 2007, we at HB Dead Sea Minerals have been harnessing the secrets of the Dead Sea – the richest place on Earth in natural minerals – for the benefit of skin care and health. With a concentration of over 34% minerals such as magnesium, potassium, calcium and sodium – ten times that of any other water source – Dead Sea water gives the skin a radiant, vital and healthy appearance, and helps maintain a youthful appearance over time.

Our vision is simple: Beauty for All.

We believe that quality skincare products should be accessible, without compromising on results, safety, or user experience.

Our products: Based on Dead Sea minerals, plant extracts, aromatic oils and vitamins. Dermatologically tested and especially suitable for those with sensitive and/or damaged skin.
Paraben-free, not tested on animals, and meets international ISO and GMP standards.

Approved for marketing by the Israeli, European and American Ministries of Health (FDA). Most of them are manufactured here in Israel – to the highest standards.

Today, with over 200 products for the face and body, HB Dead Sea Minerals is sold in hundreds of stores, pharmacy chains and tourist centers in Israel, and is marketed to more than 50 countries around the world.

Our research and development is done entirely within the company, and we never stop innovating – developing advanced formulas, upgrading existing products, and adapting ourselves to the needs of our customers in Israel and around the world.

Your skin is our story.
And this story just keeps getting better.